Building Financial Futures Through Partnership
Since 2019, we've been working alongside Australian businesses to make sense of complex financial decisions. Not through flashy promises, but through honest conversations and practical strategies that actually work.
What Drives Us Forward
Financial services can feel overwhelming. You've probably sat through meetings where everything sounds impressive but nothing feels clear. We started junarovelo because we saw too many businesses making decisions based on industry jargon rather than genuine understanding.
Our approach? Strip away the complexity. Every business owner we meet has dealt with cash flow challenges, growth uncertainties, or those sleepless nights wondering if the numbers add up. We've been in those conversations enough to know what matters.
Real Transparency
No hidden fees. No confusing terms. Just clear explanations of what we're doing and why.
Long-Term Thinking
We measure success in years, not quarters. Your business growth matters more than quick wins.
Practical Guidance
Financial planning that fits how your business actually operates, not theoretical models.
Honest Limits
When something isn't right for your situation, we'll say so. Even if it costs us a client.
How We Actually Work With You
Most financial consultants follow the same playbook. We built our own based on what businesses told us they needed but couldn't find elsewhere.
Context-First Analysis
Before we talk about solutions, we spend time understanding your business rhythm. When do payments arrive? What seasonal patterns affect your operations? Where do unexpected expenses typically come from?
A manufacturing client once told us their biggest stress wasn't profit margins but the six-week gap between material purchases and customer payments. That's the kind of detail that changes everything about how we structure financial recommendations.
Scenario Planning That Makes Sense
Financial projections usually present one optimistic path forward. Reality doesn't work that way. We build three versions of your future: steady growth, unexpected challenges, and rapid expansion. Then we stress-test your finances against all three.
A retail business we worked with in 2024 had planned for gradual growth. When a major competitor suddenly closed, they faced rapid expansion instead. Because we'd already mapped that scenario, they could move quickly rather than scrambling.
Quarterly Reality Checks
Financial strategies age quickly. Market conditions change. Your business evolves. What worked in March might not make sense in September. So we schedule regular reviews that actually examine whether our previous recommendations still fit your current situation.
These aren't sales meetings disguised as check-ins. Sometimes we recommend scaling back our own services because your business has stabilised. The goal is accuracy, not maximising our fees.
Meet Our Team Philosophy
Jasper Thornfield started junarovelo after spending twelve years watching financial advisors make the same mistakes. Too much focus on products, not enough attention to the actual businesses they were supposed to help.
Our team brings together people who've actually run businesses alongside those with deep financial expertise. That combination matters because understanding cash flow stress requires more than spreadsheet skills.
We hire for curiosity and pattern recognition. The ability to spot when a business owner is worried about something they haven't quite articulated yet. Or recognise financial stress signals before they become crises.
Business Experience Required
Every team member has either run their own business or worked closely enough with operations to understand how decisions actually get made.
Specialisation Over Generalists
Rather than advisors who know a bit about everything, we build teams with deep expertise in specific industries and financial challenges.
Communication Skills Matter
Technical knowledge means nothing if you can't explain complex financial concepts in ways that make sense during stressful decision moments.
Ready to Talk About Your Situation?
Our initial consultation focuses on understanding your business challenges without any pressure to commit. Bring your questions, financial concerns, or just general uncertainty about the path forward.
Schedule a Conversation